AI Insights · Timothy · July 2023
Top 5 Hasbro Games Apps Performance in Europe Q2 2023
In Q2 2023, Hasbro games on a unified platform in Europe showcased varied performance metrics. Highlights include substantial growth for MONOPOLY GO! and consistent engagement for Scrabble® GO.
In the second quarter of 2023, the top Hasbro games on a unified platform in Europe demonstrated notable trends in downloads, revenue, and active users. Here’s a closer look at the performance metrics for these popular games, based on data from Sensor Tower.
MONOPOLY GO! saw a remarkable increase in revenue, starting from approximately $353K in late March and peaking at around $2.8M by the end of June. Weekly downloads were initially high, reaching about 1.5M in early April, but gradually declined to around 605K by the end of the quarter. The game maintained a robust active user base, starting from 460K in late March and stabilizing around 2.3M by the end of June.
Adventure Escape Mysteries showed a downward trend in both revenue and downloads. Weekly revenue decreased from $53K in late March to approximately $21K by the end of June. Downloads also saw a significant drop from around 95K to just over 10K during the same period. Active users followed a similar downward trend, starting from 462K and ending the quarter at around 213K.
Scrabble® GO - New Word Game maintained a steady performance in terms of revenue and active users. Weekly revenue ranged between $25K and $32K throughout the quarter, with a slight peak at $32K in late June. Downloads remained relatively stable, fluctuating between 29K and 40K. Active users hovered around 400K, with minor variations, ending the quarter at approximately 407K.
MY LITTLE PONY: MAGIC PRINCESS experienced moderate fluctuations in revenue and active users. Weekly revenue varied from $9K to $16K, with a peak of $16K in early April. Downloads showed some variability, ranging from 19K to 45K, and active users remained fairly consistent, averaging around 310K throughout the quarter.
My Little Pony Rainbow Runners faced a decline in both revenue and active users. Weekly revenue decreased from $3.1K in late March to about $2.1K by the end of June. Downloads also saw a downward trend, starting at 35K and dropping to 18K. Active users followed a similar pattern, decreasing from 86K to approximately 57K over the quarter.
For more detailed insights and data, visit Sensor Tower.
